What IT products took center stage in offices, conference rooms, and business shopping carts in 2024? Let’s dive into the devices that stood out and shaped B2B IT trends. While some industry favorites held their ground, a few new arrivals managed to shake things up. Here’s a look at the most popular IT products of 2024, ranging from tablets to complete systems and software.

Top 1: Apple iPad 10.2-inch – A classic with declining demand

The Apple iPad 10.2 (9th Generation) maintained its position as a top seller, particularly in the first part of 2024, with a total of 34,930 clicks. However, its popularity began to decline after August. Priced at around €275 for resellers, it remains an accessible option for those entering the Apple ecosystem. Still, the model’s hardware, which hasn’t been updated since 2021, is beginning to show signs of aging.

Top 2: Lenovo ThinkCentre M70q Gen4 – 

The Lenovo ThinkCentre M70q Gen4 emerged as one of the top-performing complete PC systems of 2024. Equipped with an Intel Core i5-13400T, 16 GB of DDR4 RAM, and a 512 GB SSD, this mini-PC offered reliable office performance. However, by mid-October, it became increasingly difficult to find and is currently unavailable. 

Top 3: Lenovo ThinkPad E16 – Autumn riser with great features

The Lenovo ThinkPad E16 Gen 2 21MA, featuring an Intel Core Ultra processor and supporting up to 32 GB of RAM, experienced a significant rise in popularity in October 2024. After consistent click rates, the fall spike reflected a growing demand for high-performance yet budget-friendly laptops. Previous market analyses often praised its fully upgradable RAM as a standout feature​.

Top 4: Dell Professional P2422H –

A steady classic in the monitor market

The Dell Professional P2422H continues to be the top monitor choice, offering a 24-inch screen and a resolution of 1920 x 1080 pixels. It remains a dependable option for business settings. While newer models introduce additional features, the monitor market remains steady, with office needs evolving at a gradual pace .

Top 5: Apple iPhone 15 Pro Max –

The unbeatable high-end choice

The iPhone 15 Pro Max stands out as a top-tier smartphone, offering impressive features like the A17 Pro chip, advanced camera technology, and a durable titanium body. Its popularity among both professionals and consumers is evident, with click rates remaining consistently high throughout the year, confirming that Apple nailed it with this release.

Top 6: Jabra Evolve2 65 –

The standard for all online meetings

Since its launch in 2020, the Jabra Evolve2 65 has remained a top choice for video conferencing and online meetings. With reliable connectivity, great sound quality, and a user-friendly design, it's perfect for hybrid work environments where video calls are essential. Consistent click rates indicate that the model continues to be popular, even after a few years on the market.

Top 7: Apple iPhone 15 –

Great demand in autumn

The iPhone 15 experienced a notable surge in click rates in September, fueled by its launch and the excitement surrounding it. The smartphone stands out with the A16 Bionic chip, carried over from last year’s Pro models, and an enhanced camera. Priced between €800 and €900, the iPhone 15 is positioned in the upper mid-range category.

Top 8: HP ProBook 450 G10 –

The HP ProBook 450 G10 would likely have seen even higher click rates in 2024 if not for ongoing supply shortages since March or April. The strong demand highlights the continued importance of compact, high-performance business laptops in IT procurement

Top 9: Microsoft Windows 11 Pro –

The base of modern workplaces

The Microsoft Windows 11 Pro license remains the go-to choice for businesses in 2024. It continues to see high click rates, reinforcing its popularity in the B2B market. With features like hardware-based isolation and built-in encryption, it is well-suited for hybrid work and corporate needs.

Top 10: Apple iPad 10.9-inch –

The Apple iPad 10.9-inch (10th Generation) saw strong click rates in 2024, especially after its price dropped from €450 to €350 RPP in February, boosting demand. It remains a favored choice for businesses and educational institutions, thanks to its versatility.

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